Dagenham & Redbridge FC and NAMELESS

How NAMELESS and Dagenham & Redbridge FC used an offseason to connect fragmented audience data so the club could finally see who it serves.

Results

+30% year-over-year renewal rate on annual memberships
2.5x more identifiable activity around the kit launch
33,000+ people identified across every system
85,000+ interactions connected
$1.6M+ in purchases tracked

Read the Dagenham & Redbridge case study

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